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Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience

Nancy Meyer-Emerick




[PDF.nf95] Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience

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 | #9815857 in Books |  2015-09-10 | Original language:English | PDF # 1 |  9.02 x.38 x5.98l,.70 | File type: PDF | 126 pages

|| ||"How refreshing and encouraging to have an entire book focused on applying a social marketing approach to impact one major social issue. The book not only inspires; it also instructs. It doesn’t just cover what to do to influence emergency prepa

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leav...

You easily download any file type for your gadget.Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience   |  Nancy Meyer-Emerick. I was recommended this book by a dear friend of mine.

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