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Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion (Media & Public Affairs)

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 | #1480860 in Books |  2011-05-02 | Original language:English | PDF # 1 |  8.51 x.47 x5.51l,.51 | File type: PDF | 160 pages

||0 of 3 people found the following review helpful.| Three Stars|By Puritan|A little to academic.|0 of 0 people found the following review helpful.| Internet Effects and Hand-Wringing|By George Beam|Contributors to this collection of previously presented conference papers discuss how the Internet and attendant hardware and software accentuate limitations endemic to polling. For|About the Author||Kirby Goidel is director of Louisiana State University's Manship School Research Facility, which includes the Public Policy Research Lab and the Media Effects Lab. As senior public policy fellow of the Reilly Center for Media & Public Affairs,

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional under...

You can specify the type of files you want, for your gadget.Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion (Media & Public Affairs)   |  From LSU Press.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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