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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Thom Hartmann




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 | #880551 in Books |  2008-09-01 | Original language:English | PDF # 1 |  8.18 x.62 x5.54l,.63 | File type: PDF | 223 pages

 | ISBN13: 9781576756270 | Condition: New | Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

||6 of 6 people found the following review helpful.| Very underrated book, and one of the best books on both politics and psychology|By Benny_Carefully|Most books in the "political" category are designed to make you angry at the other side, and succeed at that. Others are designed to give you a deeper understanding of the facts, and leave you feeling smarter but without a sense of how it connects to you.
"Cracking the Code"|From the Inside Flap|As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants. You'll learn the three ways people absorb information and how to appeal to each to get your message across,

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it'...

You can specify the type of files you want, for your device.Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision   |  Thom Hartmann. Which are the reasons I like to read books. Great story by a great author.

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